“ So if you’re Microsoft in 1999, you bake it into Windows. If you’re Google in 2011, you bake it into search. All you do is make your core product heavier. The thing you wanted to kill doesn’t go anywhere. It hardly notices what you did. The users might care to the extent that they’re annoyed. The thing that makes Facebook great is that it incubated in the market with real users. It was made by real users. It was formed by actual use. One day at a time, one feature at a time, in public, every home run visible, and every mis-step. Products like the one Google just announced are hatched at off-sites at resorts near Monterey or in the Sierra, and were designed to meet the needs of the corporation that created it. A huge scared angry corporation. ”

Scripting News: Google Yawn (via soxiam)

(via soxiam)